Using Authenticity as a Powerful Engine to Grow Your Business

Keith Carlson

Keith Carlson

By Keith Carlson, RN, BSN, NC-BC

This 50-minute presentation will explore how authenticity can be a powerful engine to grow your business. In the 21st century, we can lose ourselves in logos, slick marketing messages, and shiny objects, which may unknowingly harm our brand. However, if we dive deeper into the meaning — and the very essence — of what it means to be authentic…we can capture the imagination, loyalty, and admiration of our customers and colleagues. This presentation will teach attendees some of the most salient and important do’s and don’ts when it comes to using authenticity as an engine of business and audience engagement.

In this presentation:

  1. Audience members will learn actionable steps for instilling authenticity into their networking and messaging.
  2. Audience members will understand the importance of authenticity through the examples of 2-3 well-known nurse entrepreneurs who embody this trait.
  3. Attendees will leave with an action plan for initiating three regular business habits that bring authenticity to life in their daily work and communications.

About Keith

Keith Carlson is a holistic career coach for nurses, award-winning nurse blogger, writer, podcaster, speaker, author, and popular career columnist. With two decades of nursing experience, Keith deeply understands the issues faced by 21st-century nurses and nurse entrepreneurs.

Keith’s two podcasts, RNFM Radio and The Nurse Keith Show, offer inspiration and practical support to nurses seeking to create meaningful, satisfying lives and careers. His award-winning nursing blog, Digital Doorway, has been his nursing soapbox since 2005.

Keith’s message of savvy career management and professional satisfaction reaches tens of thousands of nurses worldwide. Keith can be found on many social media platforms—including Facebook, Twitter, LinkedIn, and Instagram—as well as at