The Power of Podcasting

Pulse Media Network
Pulse Media Network

By Pulse Media Network – Kevin Ross, RN, BSN; Keith Carlson RN, BSN, NC-BC and Elizabeth Scala, MSN/MBA

In this dynamic 4-hour hands-on workshop, participants will learn the rudiments of podcasting from the hosts of RNFM Radio and the masterminds behind the Pulse Media Network of healthcare podcasts.

Participants will learn what a podcast is and why you should start one in support of your business; how to choose a niche for your podcasting venture; how to find affordable help with the technical aspects of podcasting; and why podcasting is so darn fun.

We will cover the power of podcasting as a 21st-century form of content marketing that puts you between the ears of your target audience. You will have hands-on access to the equipment we most highly recommend, and we’ll provide you with knowledge regarding the top five ways to grow your podcast audience and monetize your efforts. There will be a brief demonstration of a podcast recording session.

In this presentation:

  1. Attendees will identify 3 reasons why a podcast is a savvy form of 21st-century content marketing and how it can positively impact the online reach of a business endeavor.
  2. Attendees will identify affordable podcasting equipment and resources for production, editing, hosting, and launching.
  3. Participants will identify 3 potential ideal audience niches.
  4. Participants will identify 3 sources of ideas for the generation of dynamic podcast content.

About Kevin

Kevin Ross is a serial entrepreneur who builds businesses, brands, and communities. He has launched a variety of businesses ranging from online retail, brand strategy, digital media, and healthcare.

About Elizabeth

Elizabeth Scala, MSN/MBA, RN is a Johns Hopkins-trained Registered Nurse, bestselling author, keynote speaker, and consultant on burnout prevention for nurses in all specialties. She is the CEO of and founder of The Art of Nursing—a Nurse’s Week program providing education and inspiration at dozens of hospitals and healthcare organizations across the country. Her online community of over 15,000 nurses has allowed her to teach the lessons in this program in the real world of professional nurses and their rapidly changing healthcare environment.

Elizabeth’s articles are frequently posted on, Working Nurse, and She has consulted with or been a featured speaker for the South Dakota Nurses Association, Carolinas Healthcare, WellStar Health System, the National Nurse’s Health Institute, and many more.

About Keith

Keith Carlson is a holistic career coach for nurses, award-winning nurse blogger, writer, podcaster, speaker, author, and popular career columnist. With two decades of nursing experience, Keith deeply understands the issues faced by 21st-century nurses and nurse entrepreneurs.

Keith’s two podcasts, RNFM Radio and The Nurse Keith Show, offer inspiration and practical support to nurses seeking to create meaningful, satisfying lives and careers. His award-winning nursing blog, Digital Doorway, has been his nursing soapbox since 2005.

Keith’s message of savvy career management and professional satisfaction reaches tens of thousands of nurses worldwide. Keith can be found on many social media platforms—including Facebook, Twitter, LinkedIn, and Instagram—as well as at