Nurse Blogging 101: Growing a Profitable Business and Community
By Brittney Wilson, BSN, RN and Kati Kleber, BSN, RN, CCRN
Having an online presence is vital to the success of any business in 2017. However, many nurse entrepreneurs are overwhelmed by the thought of owning and maintaining a website, blog, and social media platforms.
A blog is one of the easiest ways to build a search engine optimized business presence. Your blog will become an online showplace that will allow you to gain targeted clients as well as maintain control of your personal and business brand online. Your social media presence will further elevate your brand and blog, as well as enable you to communicate directly with your audience, often in real time.
This five-hour pre-conference will give you the tools you need to identify your purpose and brand, start and grow a blog, leverage social media, create and market quality content, and discuss some practical considerations as well.
During this pre-conference seminar, you will learn:
- Business basics of blogging
- How to create and market quality content
- How to build a community who trusts you
- Branding and consistency
- Time management, prioritization, and delegation
Brittney Wilson, BSN, RN, also known as The Nerdy Nurse, is an award-winning author and blogger, international keynote speaker, and an influential social media personality in the nursing, technology, and healthcare IT communities.
Kati Kleber, BSN, RN, CCRN, is a nationally certified critical care nurse who lives in Charlotte, North Carolina. The author of ANA’s Admit One and the self-published Becoming Nursey, and a blogger and podcaster on top nursing trends, Kati was recognized by the Charlotte Business Journal as “2015 Nurse of the Year.” A recipient of the Great 100 Nurses of North Carolina award, Kati has also been featured across a number of media outlets, including CNN, “The Dr. Oz Show,” U.S. News, “The TODAY Show,” and many more.